There
are no marketing or
business degrees at the
Premix King, just a hunger and passion for success.
Known for "the party starts at our door"
attitiude, Premix King is a young, dynamic results
orientated company with a positive attitude toward
independent liquor retailing.
Premix King's "think
outside the square"
approach to liquor retailing armed with a memorable
and powerful advertising campaign and an unmatched
shopping experience has resulted in a significant
and growing market presence.
Premix King is now regarded as the destination
for premix drinks in regional Victoria and is
fast becoming one of Victoria's most recognisable
brands!
All this in five short years.
 |

Passion, commitment, innovation, flexibility
and ultimately success are the
foundations on which the culture of Premix King
is based.
This strong comitment to product innovation, repeat
custom and meeting the ever changing demands of
today's consumers sees Premix King set the benchmark
for others to follow.
The
Premix King,
 |
More
than just a bottleshop |
 |
|