Franchising
Opportunities
 A
business opportunity fit for a King.
Australian’s have always had
a romanticism with the liquor industry. Many of us have had a dream of owning a pub
or a bottleshop at some point in our lives,
but in reality it has always tended to be
out of reach. However, the excitement of running
your liquor outlet is now a lot closer than
you think .
Premix
King is the new breed of liquor retailer,
known for ‘The party starts at our
door’ attitude. We are a young, dynamic,
results-oriented company with a positive
attitude toward independent liquor retailing.
Premix King’s has a ‘Think Outside
the Square’ approach to liquor
retailing. We are as much about progressive
marketing as we are selling liquor. We are
armed with powerful advertising campaigns
and an unmatched shopping experience that
has resulted in a significant and growing
market presence. Passion, commitment, innovation,
and ultimately success, are the foundations
on which the culture of Premix King is based.
Commitment to product innovation, repeat
custom and meeting our customers insatiable
appetite for choice sees Premix King set
the benchmark for others in the industry
to follow.
As a Franchisee you have the opportunity
to be part of the Premix King revolution
and contribute to our growing reputation.
Cheers
to a growing and sustainable market
It was January 1999. People
were looking for something other than beer
and wine to drink – and the premix
drink / ready-to-drink (RTD) phenomenon
was about to explode! Out of this Premix
King was born in Bendigo. The passion to
offer the public something new and different
in liquor retailing had arrived.
Since then Premix King has expanded the ‘Kingdom’ to include Ballarat,
Shepparton, Echuca, Castlemaine, Horsham
and Wodonga. Premix King are proud to state
that we have been very successful in replicating
our business model in what is regarded as
a saturated and highly competitive industry.
Each store has been highly successful in
its own right.
Premix King is now regarded as
the destination for premixed drinks in regional
Victoria, and is fast becoming one of Victoria’s
most recognisable liquor retail brands!
A
highly spirited business philosophy
Our business is our way of life.
Premix King’s philosophy is to;
• Live and breathe the industry .
. .
• Never say it can’t be done
. . .
• Stay at the forefront of emerging
trend . . .
• Ensure the customer has an unmatched
shopping experience.
This is reinforced by the attention to detail
Premix King place on store layout and management,
product knowledge, instore promotions and
customer interaction during training and
launch of your franchise. And, as a Franchisee,
you can share in their wealth of experience
that Premix King has developed without doing
so many hard yards up front.
So, if you have a thirst for knowledge and
a willingness to follow the proven Premix
King way you’ll be in a winning position
from the start.
The
benefits are easy to swallow
The benefits of the Premix King
franchise package mean you will
minimize the potential pitfalls of going
into business completely on your own. As
part of the exclusive Premix King network
you will have access to everything that
has made Premix King a proven performer.
Firstly, you get to take advantage of the
outstanding relationships that Premix King
have developed with some of Australia’s
largest liquor manufacturers and wholesalers.
Premix King will also find you a site and professionally fit-out your store to
the Premix King Standards.
And once your store is stocked and ready
for business, we also provide in-store support
during the launch of your store. We love
to launch our new stores with a bang! So
be ready for action from day one. Before
all of this happens Premix King will give
you hands-on training in existing Premix
King outlets. A period in which you will
be given advice on product knowledge, stock
layout, merchandising, in store promotions
and customer service.
Our “Think Outside the Square”
attitude means you are armed with
powerful marketing campaigns which include
radio, television, in store promotions and
monthly promotional campaigns. You will
also leverage from the brand awareness that
Premix King has already developed.
Benefits
of becoming a Premix King Franchisee also
include;
Establishing your Premix King franchise
. . .
• Site Selection & Fit-out of
your Premix King store (fully stocked)
• Initial training in our stores
• In-store support
• Finance training
• Marketing and in-store launch support
from Premix King and our suppliers
• Initial stock of Premix King uniforms
Product
support . . .
• Product lines that reflect our customer
needs
• Access to great deals and exclusive
product lines
• Advice and assistance on stock management
and merchandising
• Credit terms on initial stock holding
Marketing
Support . . .
• Ongoing Premix King group marketing
campaigns
• Structured Monthly Promotional Calendar
• Advice on local marketing activities
Ongoing
Support . . .
• Access to the Premix King Franchisee
Operations Manuals that will assist you
with running your franchise on a day-to-day
basis
• Ongoing communication and support
from Premix King – including store
visits, advice on store layout, merchandising
and stock levels.
Absolute
commitment to innovation!
The
making of a King
So what are the qualities expected
of future Premix Kings?
For
a start we think a strong, vibrant personality
is crucial.
So, if you enjoy interacting
with people and having the odd laugh with
them, this opportunity is probably right
for you.
Like
us, you must have an absolute hunger and
passion for success. We expect
our Franchisees to be innovative and entrepreneurial.
This compliments the culture that we have
created at Premix King – thinking
outside the square and never saying it can’t
be done is all part of this philosophy and
we expect Franchisees to have these characteristics.
At the same time however, you will need
to follow the systems Premix King have developed
that have made the business such a success.
You
now have the opportunity to share in the
dream that the co-founders of Premix
King had many years ago. So if your craving
an exciting new adventure and want to be
a Premix King lets talk further . . . over
a drink or two, of course.
For
further information on a Premix King Franchise please call
Sergio Alderuccio from Franchise Developments
on 1300 362 062. |
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